Project 2005
RED on RED sets out to organise a number of special events in London , throughout the year, focusing on raising awareness in a style that relates to the 18-30 age group.
Education and prevention campaigns have waned in recent years due to government cutbacks. Our aim is to produce a new image, both fashionable and educational. It is an ambitious project and can, with vision, imagination and support become a recognised cause, building on success from year to year.
The number of people living or diagnosed with HIV in the UK is set to increase 47% by the end of 2005. Creating awareness of HIV/AIDS, the related problems and the people it affects should no longer be secondary, and become just as prominent as other fundraising efforts. This is especially relevant amongst young adults who are becoming complacent about the disease, due to the partial success of combination drugs & therapy.
“A recent survey by Terrence Higgins Trust found that almost two thirds of young people believed they were not given enough information about the risks of unprotected sex, so it is unsurprising that we are now seeing the country's worst sexual health epidemic since the NHS was founded.”
The Guardian, December 1 st 2003
HEADLINE SPONSOR/S
The total cost of the project and scheduled activity has been calculated at £23K
• Advertising : Premier placement of Sponsor's logo in all advertising
• Print Material : Prominent placement of sponsor's logo on all printed
material including posters, flyers and leaflets.
• Website link : prominent interactive button on the home page and
each succeeding page.
• Bars and Clubs : Free distribution of promotional material to various
bars and clubs included in the promotion.
• Main stage banners : Logos and promotional material at all
events.
• Press : Our Press officer will work with the local and national press to
ensure best possible exposure.
• VIP tickets : Sponsor will be offered tickets for each event
• Guaranteed option for future events .
1 st Week April Sponsors Launch Party £1000
Press launch to highlight events and locations.
1 st Week April Leaflet Campaign £3000
Pop art educational leaflet highlighting risks, distributed to bars, events and colleges with possible support from local health authorities. Budget included for website design and stationery
Last Week April Dinner with auction £1000
Dinner at high profile venue for 100 paying guests. Previously held at Trafalgar Hilton.
June Comedy & Cabaret Night £500
One night charity event supported by circuit artistes.
July The “RED” Glitterball £2000
A club evening to coincide with Pride events. Competition for best costume with a “RED” theme and lots of give-aways. Link with local bars for pre parties. Donation on door.
July Float In Pride parade £2000
August Balloon Release £1500
Release of 1000 Red balloons at Soho Pride to highlight HIV/AIDS awareness.
September London Fashion Week £2000
October Photographic project £4000
Portraits of celebrities posing with the REDonRED logo in whatever shape or form they find comfortable.
November Art Exhibition £1000
Exhibition by celebrities of approx 80 canvases on the subject of “Combination Therapy”. Also includes works by a workshop for Positive artists and children with HIV/AIDS.
November/December Pre/Post W.A.D Event £5000
High profile awareness event to coincide with World Aids Day.
